The Prancing Horse: Uncharted Territory
Two front seats and two smaller back seats, or 2+2 vehicles, have been a key component of the brand’s strategy ever since its inception. One of the foundations of the success of many Ferraris is the marriage of best-in-class comfort with benchmark performance. Ferrari has now produced a car that is exceptional on the global arena as the result of 75 years of cutting-edge research: not only can performance, driving enjoyment, and comfort live in perfect harmony, but it also represents a peerless capture of the legendary DNA of the Prancing Horse. This is the rationale for the name Purosangue, which is Italian for “thoroughbred.”
A completely different layout and cutting-edge proportions compared to contemporary GT archetypes (so-called crossovers and SUVs) were selected to enable the firm to meet the ambitious goals set for this project and develop a car deserving of a place in its line. The typical modern GT’s engine is mounted forward in the vehicle, nearly straddling the front axle, with the gearbox coupled directly to it. This causes a less-than-ideal weight distribution that falls short of the high standards of excellence to which Prancing Horse customers and enthusiasts have grown accustomed, and it results in less-than-ideal driving dynamics and driving pleasure.
Because of its effectiveness and comfort, the Purosangue dominates the competition. It is the only vehicle with these proportions to include a naturally aspirated, mid-front-mounted V12. The most recognisable engine from Maranello makes its debut in this brand-new configuration to guarantee that the car unleashes more power than any other in the sector (725 cv) and that the most captivating Ferrari engine symphony is produced.
Additionally, Ferrari equipped the Purosangue with the most recent versions of the vehicle dynamic control systems used in its most potent and expensive sports vehicles, such as independent four-wheel steering and ABS “evo” with the 6-way Chassis Dynamic Sensor (6w-CDS). The new dynamic suspension technology from Ferrari is making its premiere worldwide. To give the same performance and handling response as one of the brand’s sports cars, this very efficiently reduces body roll in corners as well as the tyre contact patch over high-frequency bumps.
A carbon-fiber roof is included as standard on the brand-new chassis to save weight and lower the centre of gravity. Redesigning the bodyshell from the ground up allowed the designers to include rear-hinged back doors (welcome doors) to facilitate entry and exit while maintaining the car’s minimal size. Four adults can fit in the cabin’s four roomy heated electric seats without any problems. The back seats fold down to expand the cargo space, and the boot is the biggest boot ever seen on a Ferrari. The Purosangue has a more dominant driving stance than other Ferraris, which makes sense, but the setup is the same as it is on every other Ferrari. As a result, the driving position is still near to the ground and intimate, giving the driver a better sense of the vehicle’s dynamic capabilities.
The Purosangue provides class-leading performance figures (0 to 100 km/h in 3.3 seconds and 0 to 200 km/h in 10.6 seconds); the driving posture and the rich, naturally-aspirated V12 soundtrack give a completely unique yet also uniquely Ferrari driving experience. The Purosangue is the most comprehensive four-door, four-seater in its class thanks to the wide range of comfort-focused features that come as standard, including the Burmester audio system, and the numerous available extras, like the brand-new Alcantara® upholstery made from certified recycled polyester.
The Prancing Horse now has completely uncharted new markets to explore thanks to the Purosangue. The Purosangue is a flexible vehicle that combines unmatched comfort with Ferrari’s renowned performance and driving pleasure because of its distinctive modern architecture. It was a huge but thrilling challenge for the Ferrari Styling Centre, led by Flavio Manzoni, to translate the Prancing Horse DNA into a car that is revolutionary for Maranello and the global automotive industry.
The car’s architecture is perfectly captured in the moniker in Purosangue. Its distinctively athletic design sets it apart from other four-door, four-seater vehicles on the market, and the mid-front-mounted naturally-aspirated V12 combines with a luxuriously spacious, superbly furnished interior. This car is not only exceptionally quick and manoeuvrable, but it also has enough room inside for all four occupants to experience outstanding comfort.
The bodywork of the Purosangue has been skillfully chiselled and sculpted to give it its distinctive shape. The design has two unique levels: the lower, more technological underbody and the top, gorgeously flowing, and commanding. The fact that the upper volume appears to float on the wheelarches emphasises this distinction.
The shape of the Purosangue was intended to be a sculpture that highlights and emphasises its amazing aerodynamic development. This is supported physically by a number of elements, such as the aerobridge’s pontoon effect between the front and flanks. Every single aerodynamic component was viewed as a chance to enhance that distinctive sculptural appearance and emphasise the car’s artistic message. The idea of lightness and compactness was also applied to the roof, and the prominent rear wings, which give the car’s silhouette its distinctive proportions, highlight these qualities.
The front of the car grows on numerous levels, creating a dynamic, horizontal language that flows back fluidly into the flanks. The Purosangue lacks a front grille in favour of a dihedral hanging from the bottom part, which has a more mechanical appearance. The camera and parking sensors are housed in a slot that is created by two shells, blending them flawlessly into the shape of the car. The DLRs are located at either side of the bonnet, sandwiched between two pairs of air intakes that blend into the upper portion of the flanks to emphasise the stylistic concept. As a result, blown aero vents, rather than headlamps, dominate the Purosangue’s front appearance.
Due to the thorough effort put forth to maintain the roof proportions compact, when the front and rear doors are opened simultaneously, the inside appears larger than envisioned when they are closed. The tail’s horizontal cut line combines the taillights at its points as the rear muscles dip towards the tail. Two scoops converge into two vents beneath the latter. The tail appears impressively wide thanks to the huge rear wings and an imposing diffuser, and the sporty cabin is positioned low over this volume. The car’s small size played a crucial role in giving it a dynamic appearance without compromising occupant space or comfort. The slanted windscreen and the A-pillar arches flowing into the rear spoiler, beneath which are two extremely unique crests, are what give the interior profile its distinctive look. This motif continues on the rear screen.
Based on the same aerodynamic principle as those on the SF90 Stradale, particular forged wheels were created for the Purosangue, whose radial features on the outside channel allow hot air evacuation from the wheelarch. These aerodynamic extensions protrude from three-dimensional surfaces and are beautifully accented with a diamond-cut finish.
To provide exceptional occupant space and comfort for a Ferrari four-seater, the Purosangue’s interior required extremely precise design of the area, furnishings, and materials used. The inside of the cabin has the look and feel of a luxurious, sporting lounge. There is a shockingly large amount of space visible when the doors are opened. The interior’s subtle richness, which emits a sense of both elegance and modernism, is equally as unexpected. The distinctive look of Ferrari’s GT sports cars is seamlessly combined with contemporary design languages. To maximise the use of the available space and the ergonomics, all of the forms are purposefully small.
The SF90 Stradale served as an inspiration for the driver’s cockpit, which is nearly identical on the passenger side. The front passenger experiences an unprecedented level of emotional engagement as a result, helped along by a 10.2” display that gives them all the information they need to participate in the driving experience. The entire digital user interface used by the rest of the range is present on the Purosangue.
The dual cockpit dashboard design, which has been expanded and replicated in the back of the vehicle to create four sections that are distinctly different in terms of their functioning, volumes, materials, and colours, serves as the foundation for the Purosangue’s interior architecture. This idea served as the inspiration for the composition of the cabin, which develops horizontally and smoothly between the furnishings to elongate the room and keep the volumes airy and lively.
The passengers are embraced by the wraparound forms as they converge towards the centre, which also emphasises the dual cockpit concept at the front and rear through a conversation between the upholstered volumes and the functional technical regions. A concealed rotary interface in the centre of the dashboard houses comfort-related settings, while a second rotary interface in the back of the vehicle gives the backseat passengers access to the same features.
The inside of the car features four separate, independently adjustable seats for the first time in Ferrari’s history. The Purosangue offers unmatched occupant comfort and a layout that radiates the sportiness and elegance typical of Ferrari’s design language thanks to the integration of comfort-focused components, the use of variable density foams, and the innovative suspension system. The heated rear seats have independent height and reclining controls. They greatly boost the Purosangue’s cargo capacity when fully raked forward.
Ferrari’s pursuit of luxury didn’t distract it from environmental duties. Purosangue’s sustainable materials allow for novel combinations. 85% of the car’s launch trim was sustainably produced: the roof-lining is recycled polyester, the carpet is manufactured from recovered fishing nets, and Alcantara® is made from recycled polyester. The Purosangue is the first car to employ Alcantara® produced with 68% post-consumer recycled polyester. Alcantara earned the Recycled Claim Standard (RCS) certification from ICEA, a recognised worldwide standard that certifies and records recycled material. Instead of carpets or leather, owners can use a high-strength cloth utilised in military uniforms. New dark brown semi-aniline leather is attractive and modern. The alternative carbon-fibre weave with thin copper wire is a sophisticated spin on typical carbon-fibre.
Standard equipment includes the Burmester® 3D High-End Surround Sound System. Innovative technologies give this audio system superior low- to high-frequency performance. The ribbon tweeter debuts in a production car, and the subwoofer is housed in its own closed cabinet for optimal bass clarity, power, and speed. 3D sound offers an immersive, exhilarating, and high-quality sound experience that complements the car’s particular character and the essence of Maranello’s automotive masterpieces.