THE PERFECT READY TO SERVE MARTINI COCKTAIL

The new Grey Goose Classic Martini Drink is now available, and the company has announced its release. The new product is made with three premium components (Grey Goose vodka, dry French vermouth, and a dash of orange bitters), and it is expertly prepared in the same way that Grey Goose inventor Cellar Master Francois Thibault mixes his personal martini cocktails.

Each 750ml bottle of Grey Goose Classic Martini Cocktail makes enough for eight to ten serves, making it perfect for elegant dinners, cocktail parties, and hosting guests at home. The perfect pour can be achieved by shaking or stirring for 30 seconds over ice, pouring into a glass, and finishing with an olive or lemon twist.

In the past few years, demand for the classic Martini cocktail has grown quickly. As of last December, it was the second most ordered drink after the Moscow Mule (CGA by Nielsen IQ, 2022). Even though the cocktail is becoming more and more popular in bars and restaurants, many people still don't drink it at home because they say it's too "scary" to make on their own. This innovative product has the potential to revolutionise the way people enjoy martini cocktails at home, as it is the only bottled martini cocktail of its kind from a major vodka brand.

"There is a strong demand to enjoy martini cocktails at home, but because of its cultural iconography, many drinkers find the cocktail too mysterious or difficult to "perfect" themselves. Similarly, we know home entertainers are often looking to serve martinis at their gatherings, but find the batching process too fussy," said Grey Goose Vice President of Marketing, Aleco Azqueta. "This insight presented an exciting opportunity for Grey Goose to fill this desire while reinforcing the intrinsic synergy between the cocktail and brand's exceptional quality.

"With every launch, our aim is to create experiences of unparalleled quality and without compromise. We knew we had to bottle the perfect Grey Goose martini cocktail that guaranteed a smooth, well-balanced pour every time. Furthermore, because the cocktail is notoriously personal, we wanted to ensure that drinkers could choose to shake or stir to their desired liking, and we encourage them to add the garnish of their choice."

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