The Brand New St. Moritz Automobile Club.
For individuals who love St. Moritz, the Engadin, and the car culture there, a new club has been announced. Located at the Kulm Country Club, the St. Moritz Automobile Club (S.M.A.C.) will bring Engadin's motoring community together while also promoting eco-friendly and responsible driving.
As the St. Moritz Tourismus AG works to enhance and unite the many driving events and activities that take place in and around the Upper Engadin, the club will serve as a consultant to advise them.
Richard Gauntlett, the founder of the new St. Moritz Automobile Club, said: “I am delighted to be founding this new and official St. Moritz Automobile Club. Over the course of my life, I have found over and over again that the motoring community can be a powerful force for good.
The Aston Martin Bulldog, which will be at the I.C.E St. Moritz, displayed outside the Kulm Country Club at the announcement of SMAC.
“The motoring clubs of the world have, for over 100 years, served to promote and unite responsible and sustainable activities which bring together enthusiasts from across the globe. This shared passion has the ability to transcend social barriers and bring people together to create valuable and future-positive ideas and movements.” He added: “Many of those people devoted to automotive culture are also passionate residents and tourists of St. Moritz. We hope to harness the incredible enthusiasm and creativity of our members to make the hobby of motoring a more welcoming and socially conscious activity which respects and supports the local area and environment.”
Marijana Jakic of St. Moritz Tourismus AG said: “St. Moritz has a long automotive tradition, many top-class events dedicated to automotive culture, and numerous guests and locals who enjoy classic cars and are interested in mobility in general. We are therefore delighted that the newly founded organisation will, in the future, unite this community and, at the same time, embody the spirit of St. Moritz. The St. Moritz Automobile Club thus joins the ranks of the already renowned St. Moritz clubs such as the St. Moritz Bobsleigh Club or the St. Moritz Tobogganing Club.”
The Aston Martin Bulldog, the first car to display the club logo.
Heinz Hunkeler, General Manager for Kulm Hotel St. Moritz, said: “We are very proud that Kulm has repeatedly been the inspiration for the founding of legendary sports clubs in the past. To this day, we are home to the St. Moritz Tobogganing and Cresta Club as well as the Olympic Bob Run.
“We are therefore delighted that the founders of the new St. Moritz Automobile Club have chosen the Kulm Country Club as their home in St. Moritz, and we warmly welcome our new family member. For the foreseeable future, we will work together on creating a welcoming space at the Kulm Country Club for all our guests and especially our new SMAC members.”
The club will be launched in June.
