SEAN “DIDDY” COMBS & CÎROC: The grandeur and elegance
Just in time for summer, Sean "Diddy" Combs and the creators of CÎROC Ultra-Premium Vodka announce the release of their newest flavor-infused creation, CÎROC Honey Melon. The founders of CÎROC Ultra-Premium Vodka salute the advent of the open-door country club.
With the "No Reservations Needed" campaign, which features visuals that depict a reimagined country club experience seen through the eyes of a diverse group of young adults, the limited-edition flavour will be introduced. This campaign challenges the idea of class and exclusivity in a contemporary setting where everyone is invited. By building on his history of innovation in partnership with CÎROC and adding to his established track record as a pioneer in the spirits industry, Combs continues to be a cultural leader in the vodka category.
"From developing the flavor and making sure it has a taste that’s undeniable, to perfecting every detail of the packaging and design, our focus with CÎROC Honey Melon was to deliver a special premium product that is truly innovative in the category," said Sean "Diddy'' Combs. " We have established a history of excellence and with the launch of this limited flavor, we will continue setting the standard as a luxury spirits brand."
Sean "Diddy" Combs and the New Limited-Edition CÎROC Honey Melon
With subtle notes of melon, honey, and other natural flavours, CÎROC Honey Melon is a full-bodied spirit made with vodka distilled from premium French grapes. Its taste is both boldly distinctive and elegantly smooth. The CÎROC Honey Melon bottle, which is emerald in colour and exudes classic grandeur with a contemporary twist, revives the appeal for a more diverse generation.
CÎROC Honey Melon carries on the tradition of excellence and elite craftsmanship that has defined the premium spirit's brand with its bright, vibrant flavours and elegant packaging. The expertly crafted medley of seasonal flavours welcomes the world to an experience that challenges conventional ideas of class and luxury while inviting everyone to savour the smoothness, elegance, and sophistication of the spirit.
CÎROC Honey Melon Fizz
1.75 oz CÎROC Honey Melon
2 oz Lemonade
1 oz Club Soda
Splash Cranberry Juice
Glass: Highball
Garnish: Fresh Mint and Lemon Wheel
Method: Add CÎROC Honey Melon, Lemonade, Club Soda and a splash of Cranberry Juice in a highball glass filled with ice. Stir and garnish with
Fresh Mint and a Lemon Wheel.
"Everyone has a seat at the country club with CÎROC Honey Melon," said Edward Pilkington, Chief Marketing and Innovation Officer, Diageo North America. " The lively flavor of CÎROC Honey Melon masterfully evokes the grandeur and elegance of the traditional country club experience but throws the doors wide open to anyone and everyone."
CÎROC invites customers to sample the newest flavour innovation firsthand in Palm Springs over one of the busiest festival weekends to mark the beginning of the release of the new flavour. Customers will be invited to a one-of-a-kind weekend experience that will debut on April 14 and include unlimited food and drink options, a lineup of special guest DJs, and a redesign of the country club at Soho Desert House. Visit sohohouse.com to learn more about Soho Desert House. The effervescence of Honey Melon spirits will be added to all celebrations with the help of a schedule of events that will be unveiled throughout the spring season. You are always on the Honey Melon guest list at CÎROC's new inclusive country club, where you are invited to experience contemporary luxury.