With a groundbreaking direct-to-consumer solution that enables voluntary purchases of Sustainable Aviation Fuel for private jet charter bookings, Fly Victor, one of Europe's top on-demand private jet providers, and Neste, the world's top producer of SAF, share critical lessons learned.

Since the partnership's start in June 2022, one in five Victor clients has opted to book SAF in order to lower the carbon emissions of their private jet charter. After six months, the alliance has demonstrated that many customers are willing to pay extra for airlines that provide reliable, long-term solutions like SAF.

The customer may select a percentage replacement of their fossil jet fuel for SAF ranging from 5% to 100% using the slider on Victor's booking site. Victor clients are currently adding an extra 33% to their bookings on average, which works out to an average cost of about €800 per jet charter booking. The biggest purchase to yet has been €30,000 worth of SAF (from a client who travelled to the Maldives during Christmas), which has resulted in a 39-ton decrease in carbon emissions. Victor and Neste are happy to announce that 66,000 kgs of SAF have been acquired overall, resulting in a 189-ton decrease in carbon emissions since the partnership's inception. Every volume may be traced back to a specific customer's contribution, for which they obtain a Delivery Confirmation they can use to submit their yearly carbon reporting in accordance with Science Based Goals (SBT).

No matter the departing airport, sustainable aviation fuel can now be purchased for any private jet booking globally thanks to Victor and Neste's creative 'pay here, use there' approach, which is in line with Science Based Goals. Depending on how much Neste MY SAFTM they decide to purchase, this allows the consumer to minimise the carbon emissions of their reservation by up to 80%. As SAF volumes aren't currently available at every airport, the model is novel.

Toby Edwards, co-CEO Victor said: “We are delighted with how the partnership is going. The fact that 1 in 5 of our customers are paying for SAF voluntarily is a great indicator of consumer demand.”

Corporates are being given a lot of focus as they look for methods to make a credible and quantifiable difference in their Scope 3 emission reduction efforts. According to the UN Global Compact Network, Scope 3 emissions may make up more than 70% of a company's overall carbon emissions, with activities like C-Suite travel accounting for a sizeable amount of a company's overall emissions. The relationship between Victor and Neste provides a simple remedy for this.

Edwards continues, “With so much focus on the Corporate contributions of SAF for their Scope 3 emissions, it’s important that we don’t lose sight of what the collective power of the consumer could do for SAF demand, allowing the SAF industry to flourish sooner. Based on the success that we are seeing, we encourage more airlines and aviation businesses to adopt a similar direct-to-consumer model. When it comes to enabling SAF to scale, it will all add up.”

Jonathan Wood, Vice President Europe, Renewable Aviation, at Neste said: We have created an industry-leading blueprint that we hope other companies will follow as the aviation sector strives for Net Zero carbon emissions by 2050. SAF is essential to reaching this goal, immediately reducing life cycle greenhouse gas (GHG) emissions. Neste is committed to support aviation’s emission reduction goals and believes that requires a joint effort where everyone’s choice matters.”

Discover more: Fly Victor and Neste