SLAZENGER WITH AITCH AND WOLFIE CINDY.

FeaturedLifestyle

9 Jun

The iconic tennis brand founded in 1902 - is launching a new athleisure collection in collaboration with Brit award winner Aitch and model Wolfie Cindy.

Slazenger launches its first unisex range alongside the menswear and womenswear mainline collection, with prices from £9.99 to £34.99. Released ahead of this year's Wimbledon Championships, Slazenger still holds the world's longest-running sporting partnership with Wimbledon at 120+ years. Slazenger has been the proud supplier of Wimbledon’s official tennis balls since 1902 when Manchester's famous Slazenger brothers founded the brand.

Aitch, 23, also made in Manny, is the winner of the 2023 Brit Award for Best British Hip Hop / Grime / Rap Act. Model and social media sensation Wolfie Cindy, 24 (also known as Cindy Kimberly) is a successful model and Instagram & TikTok influencer with over seven million followers.

Like no other Slazenger campaign to date, picture this, it's a scorching day on the salt flats in the moonlike landscape that lies beyond the Joshua Tree National Park in California. The stunning Wolfie Cindy is basking in the Californian sunlight, whilst British award-winning rapper Aitch swings his Slazenger tennis racket in his tech-inspired unisex Slazenger Tracksuit. The pair feature together in a music video-inspired campaign that positions Slazenger as not only the iconic tennis label that you love, but also as your go-to streetwear fashion brand.

The limited edition range fuses classic tennis aesthetics with contemporary styling in a fearless 'streetwear meets tennis' campaign. The range offers something for everyone. With everything from skorts to tracksuits, the range will be supported by Sports Direct’s biggest own brand campaign yet across multiple channels, including social media, online and in-store nationwide.

A spokesperson for Slazenger said: "We couldn’t be happier to work with Aitch and Cindy on our most recent campaign, we’re proud to support Aitch’s amazing talent by featuring the song ‘The Palm’ on the advert. We are excited to showcase Slazenger’s tennis roots, a new streetwear fashion range and music combined in our most exciting campaign to date. We have every hope that the partnership continues in the future! Watch out for the Slazenger ad on your TV soon!"

Discover more: Slazenger

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Melanie Faldo

Fashion & Lifestyle

Writer and Contributor

Melanie Faldo is a public relations professional whose enthusiasm for the job remains as vibrant as ever after a quarter of a century in PR.

Having graduated from Warwick University, Melanie became a journalist before entering the world of book publishing.

After writing two books, she launched her own PR agency in 1993, its immediate success resting on the solid foundation of a bespoke high profile client base, the promotion of brand identities, and special events management. Today Melanie's clients span numerous industries including, but not limited to, the fashion, music and entertainment, beauty and health, business and charity sectors.