Savile Row: The Famous Street at its Very Best.

The first day of Concours on Savile Row took place at London's famed tailoring street. As a result, Londoners and visitors from all over the United Kingdom and the rest of the globe turned out to see the event.

There was a display of more than fifty automobiles and motorcycles, ranging from rare vintages to contemporary high-performance engines and entirely electric vehicles.

The event was opened by Robert Rigby, Right Worshipful Lord Mayor of Westminster, who said: “It is a great honour to be here today at my first outdoor event as Lord Mayor. Concours on Savile Row showcases both tailoring and automobiles, and I would like to thank the manufacturers, partners, and car owners who have joined us and the tailors of Savile Row to display some of the most amazing cars ever built.”

The winner of the concours, the 1995 McLaren F1 which was chosen by Hagerty Youth Judging in partnership with Westminster City Lions.

For the very first time, the CALLUM SKYE, which is the first vehicle of its own brand to be totally created in-house by the British design and engineering company CALLUM, was presented to the general public at the concours. It was exhibited outside of Edward Sexton's store.

In November 2023, the groundbreaking, high-performance, all-wheel-drive, multi-terrain electric car was introduced to the world, and it received widespread critical praise after its announcement. Skies are designed to provide discriminating explorers with the highest possible level of capability, refinement, and beauty. They are engineered to provide a thrilling and fulfilling driving experience both on-road and off-road.

Charlie Watts, the drummer for the Rolling Stones, had a 1939 Lagonda LG6 Rapide on display outside of H. Huntsman & Sons and Hagerty Insurance. Hagerty Insurance also displayed Watts' outfits inside of the tailors, providing a one-of-a-kind look into a rock icon.

The Huntsman lounge was the location of a private conversation that took place regarding Charlie Watts. Dario Carnera, Head Cutter at Huntsman, and Paul Sexton, author of the official Charlie Watts biography, were also present at the event. Simon Taylor, a well-known automotive specialist, was the host of the event.

Ian Callum with the unveiled CALLUM SKYE.

The Lagonda that belonged to Watts had not been seen for more than forty years. Due to the fact that World War Two brought a halt to the manufacturing of the LG6 Rapide, this particular type of Lagonda was one of only six that were ever manufactured. Prior to that, it was one of the very few vehicles that could achieve speeds of more than 100 miles per hour.

Additionally, Daniel Hanson was the host of a copy of John Lennon's Rolls-Royce Phantom V, which made frequent appearances in front of Apple at 3 Savile Row throughout the 1960s. There is no distinction between the moving piece of art that is currently on display and the design that Steve Weaver painted through JP Fallon. This design was commissioned by John Lennon in 1967 for a sum of £290.

Jenny Casebourne, Head of Portfolio at The Pollen Estate, said: “The Pollen Estate is delighted that Concours on Savile Row has returned for a third year. Savile Row is London’s iconic destination, renowned for tailoring, craftsmanship, and style. We are excited to see the new collaborations and the synergies with the car manufacturers come to life. The event is a fantastic opportunity for visitors to go inside the tailoring houses and meet the individual tailors, as well as experience the expertise and craft behind a bespoke suit first-hand. Concours on Savile Row is a great addition to London’s events calendar and showcases the very best of British tailoring to a global audience.”

In House Editorial Team

IMPERIUM brings together some of the world's most fascinating brands and assets. Each Edition of IMPERIUM, we present the finest products and services the luxury market has to offer in an easy-to-read manner.

Previous
Previous

Legendary Designs from Zagato’s Past.

Next
Next

Icons of Race and Rally from the 1960s to the 1990s.