PACSUN AND FORMULA 1® EXPERIENCE IN LOS ANGELES.
In anticipation of Formula 1 Las Vegas Grand Prix 2023, Pacsun has released a new collection that features a race-inspired capsule. New takes on classic styles and restocks of all-time favourites make up a collection that captures the spirit of sports fandom. Included in the larger selection is a limited-edition collection that embodies the exciting essence of Las Vegas via the use of recognisable logos, cutting-edge patterns, and eye-catching hues.
"Seeing how our F1 collections resonate with our fans is exciting. We're all about giving our community the apparel they want with each drop, but beyond that, we create experiences designed to be special and accessible. The new collection includes a limited capsule around the most anticipated race of the year. This drop really captures a lot of what we're about at Pacsun—art, sports, fashion, culture, and more," said Richard Cox, VP of Men's and Global Partnerships at Pacsun.
Credit: Nesrin Danan
To promote the launch, Pacsun and the luxury hospitality and leisure marketing firm The h.wood Group threw a VIP preview party at the popular Los Angeles nightclub Poppy on November 6th. The club was turned into a zone of speed, style, and entertainment, complete with a showcase of the new collection for brand followers, influencers, artists, producers, and friends. Brand partners like Corey Populus of Circulate and Kacey Lynch of Bricks & Woods were there, along with Pacsun executives like Richard Cox, VP of Men's and Global Partnership, and Tyler MacDonald, Associate Director of Brand Creative. DeRay Davis, an actor; Bryce Xavier, an artist; and Michael Evans, a gamer, were all there.
When visitors arrived, they were thrown headfirst into the full Pacsun and Formula 1® experience. The room was decorated with various themed components, such as an interactive kiosk, clothing displays, picture opportunities, specialty beverages, and more. The staff and guests alike were dressed to the nines, adding an extra level of chic to the occasion.
Shorts, cargo, joggers, track trousers, long and short-sleeve graphic shirts, hoodies, anoraks, and jackets are just some of the new women's, men's, and unisex designs available in the latest Formula 1® collection. The garments include an array of innovative patterns and colour palettes, including gradient body colours, eco-friendly fabrics, unusual motifs, and cutting-edge graphic design approaches.
The newest styles are available in sizes XS to 2XL and cost anything from $30 to $600 USD. The collection is available for general purchase starting November 10, giving fans plenty of time to get race-ready.
During race weekend, Pacsun is also bringing the action to the heart of the Las Vegas Strip at the Wynn. From Thursday, November 16th, through Friday, November 17th, fans may shop the collection poolside in a designated Pacsun area, complete with a branded step and repeat and 360 picture booth to commemorate their visit. Pacsun will host a Formula 1® booth at Delilah on Friday night, surprising and delighting guests as they leave the world-famous club with free VIP products.