David Brown Automotive, a company renowned for its dedication to quality and innovation in the automotive industry, has announced the launch of the Mini eMastered. David Brown Automotive enters a new era with the introduction of this all-electric invention, which will become the gold standard in stylish, emission-free urban transportation. Mini eMastered fuses the brand's unparalleled skill in tailor-made luxury with the timeless design of its classic models.

The famous Mini design has been reimagined by David Brown Automotive as a modern, eco-friendly, electric vehicle. The all-electric Mini eMastered is a revelation, redefining the modern meaning of "the joy of driving" with its seamless combination of classic design with cutting-edge electric power.

A strong all-electric drivetrain means a smooth, silent ride for owners. The Mini eMastered, which weighs in at only 640 kilogrammes (the same as the original ICE model), makes use of cutting-edge electric technology to give brisk acceleration courtesy of a tiny, power-dense Zonic 70 motor producing 72 kilowatts (97 horsepower) and 175 Newton-metres (Nm) of instantly available torque. The 0-62 mph sprint can be completed in 8.5 seconds in a Mini eMastered, and the car can reach a (technically restricted) high speed of 92 mph in sports mode.

Mini eMastered's WLTP-certified range of 110 miles from its 'right-sized' 18.8kWh battery enables carefree, worry-free urban commuting thanks to the vehicle's low curb weight and high engine efficiency. The battery may be recharged in as little as 3 hours* using a standard residential wall box charging point or a specialised electric charging station, and it can accept up to 6.6kW AC charging through a charging connection located in the same place as the original petrol filling outlet.

The classic Mini's endearing qualities are brought back to life and improved upon. The expert British craftsmen at David Brown Automotive created the all-electric Mini eMastered, a masterpiece of modern elegance that preserves the iconic shape of the original Mini while improving the driving experience with cabin upgrades and an electrified powertrain. All the electric conveniences of today's urban living have been thoughtfully included in this authentic historic automobile.

Each Mini eMastered owner has the flexibility to customise the materials used throughout to their particular needs, making this model a true commitment to sustainability in every way. All David Brown Automotive vehicles, whether new or old, will do their part for a greener tomorrow by using electricity that produces zero emissions, reducing their influence on the environment without sacrificing speed, comfort, or style.

Owners of David Brown Automotive products can choose from a wide variety of personalised features. Each Mini eMastered may be adapted to the specific tastes of its owner, making each ride in one of these cars really one of a kind.

The Silverstone, England-based master craftspeople at David Brown Automotive use a donor body as a starting point for the Mini eMastered.

The electric Mini eMastered is a practical retro ride for the city. It uses cutting-edge technology to create a pleasurable and stress-free driving experience. Mini eMastered elevates the bar for those looking for a modern classic that provides a clean, quiet, and convenient driving experience, from the smooth integration of a sophisticated EV platform to a cutting-edge integrated infotainment system integrating Apple CarPlay and Android Auto.

Michelle Gay, Sales & Marketing Director at David Brown Automotive, said: “The launch of the all-electric Mini eMastered reaffirms David Brown Automotive's distinguished position as a driving force of the luxury automotive industry. There is an inherent challenge in electrifying such an iconic model, to retain the high levels of reliability, performance, and quality that our customers expect. Mini eMastered is a shape that captures hearts and minds, and it is the embodiment of our passion, vision, and commitment to sustainable luxury today and into the future. With an unwavering dedication to British craftsmanship, innovation, and sustainability, we have earned global recognition for our renowned handcrafted automotive masterpieces and today we are proud to showcase our electric future.”

As a first step into the world of electric mobility, this option is available to collectors, enthusiasts, and current David Brown Automotive owners. Later this autumn, we'll see the first illustration of this.

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