'Hennessy Limited Edition by LeBron James'
Both fans and industry insiders are in for a surprise with this first-of-its-kind partnership between Hennessy and LeBron James, two industry heavyweights. This cooperation is a tribute to brilliance and a reminder that Hennessy is capable of much more because of their mutual regard, common goal-setting, and dedication to pushing limits.
"As an admirer of Hennessy and its iconic brand, I've always appreciated its commitment to basketball and how it celebrates the sport's influence on and off the court," says James. "I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy."
The unique bottle is a tribute to James' influence both on and off the court with its modern, colourful, and eye-catching designs. The present box and bottle both feature an orange and purple illustration of James. A sleeve honouring James and intricately woven with his distinctive crown, reimagining the legendary Hennessy Bras Armé. The original blend will be maintained, ensuring that Hennessy V.S. maintains its reputation as a world-renowned cognac known for its robust but refined flavour.
"We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship," said Antoine Varlet, Senior Vice President, Hennessy U.S. "LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture, and beyond. This partnership is more than just a collaboration; it's a statement about what's possible when two cultural icons come together."
James created a new take on the classic Hennessy Margarita by adding Hennessy V.S. to lime juice, orange liqueur, orange juice, and agave syrup to showcase the cognac's adaptability. James came up with the idea to add orange juice during a recent tasting in Cognac. He tried all sorts of various ways to enjoy Hennessy and realised that it goes well with more than simply water.
