Forging an exclusive and authentic partnership

At the Lamborghini factory in Sant'Agata Bolognese, Italy, the Italian super sports car manufacturer and the French champagne, producer Carbon Champagne toasted their new collaboration.

The founder and CEO of Carbon Champagne, Alexandre Mea, is the fifth-generation heir to the Champagne company his family founded in 1920. His exclusive Champagne is made in small batches using hand-harvested grapes from the family vineyard's Grand Cru and Premier Cru vineyards, aged in oak barrels to develop complexity and character, and finally bottled in Carbon-crafted bottles. Using a laborious 37-step process, the carbon wrap of the bottles is built, with the added benefit of shielding the expensive Champagne from light and keeping its flavour.

“Lamborghini is a brand that evokes traditional craftsmanship and future tech in everything it does,” said Automobili Lamborghini Chairman and CEO Stephan Winkelmann. “Carbon Champagne conjures similar celebrations of an authentic, exclusive and aspirational lifestyle and our partnership is a vivid reflection of both brands’ approach to using traditional skills alongside cutting edge ideas and technologies.”

Ultra-premium Champagne made according to age-old methods is presented in cutting-edge carbon fibre vessels. To that end, Carbon Champagne will be a sponsor not only of racing events but also of high-end social gatherings.

Alexandre Mea, CEO of Champagne CARBON, said: “We strive for excellence in all that we do: in production of our Champagne, through the unique Carbon presentation, and the experience that results from every taste. Beyond the mastering of our fields of competence, our principles reflect those of Automobili Lamborghini: our Champagne house represents more than an inspirational product, it is a way of life and a philosophy.”