Crown Royal, a whisky company that has won several awards, has developed a new limited edition product, Crown Royal Golden Apple Aged 23 Years, in cooperation with the multi-talented artist Solange Knowles for Saint Heron. Crown Royal Golden Apple is a new flavoured luxury offering from the brand that will shake up the luxury market and change the way people view high-end spirits.

Solange, a devoted Crown Royal fan, will partner with the company to promote innovative flavours and artistic concepts like the ones behind the Golden Apple at a series of events. Saint Heron's first line of hand-blown glassware will be unveiled with Solange at the opening ceremony of the creative group's screening of "A House is not a Home" in New York. Objects' spirits and the personalities they take on are discussed in the video. Guests will be able to learn more about the idea and creative process behind the glassware line while sipping Crown Royal Golden Apple poured from the glasses all night long.

“Crown Royal represents the same values of quality, craftsmanship, and innovation that we create at Saint Heron. I admire their legacy of creating and influencing cultural iconography, as it is something that is always at the forefront of my creative process,” the renowned creative Solange Knowles shares. “Together, we are creating something truly unique and unexpected that embodies the creative spirit of Saint Heron to push the boundaries of what's possible.”

Crown Royal Golden Apple x Solange Knowles is hosting an upcoming co-branded event to promote the debut, where creative tastemakers and whisky aficionados will be invited to partake in a multi-sensory event to enjoy the unique new spirit's rich, nuanced flavours. Houston, Knowles's hometown, will play host to the exclusive invite-only event, which will include a lavish setting that does justice to the spirit of Golden Apple.

A magical synthesis of music, art, cuisine, and culture awaits visitors who try the new fluid, transporting them to a realm of opulence and decadence. Together, these visionary artists will present a spectacular fusion of massive multimedia works that delve into the intricate web of meaning that binds together culture, gold, and music. This multiscreen display, with its ethereal aesthetic importance and symbolic portrayal of power, riches, and corruption, will provide an enthralling background for the amazing premiere of Golden Apple.

The painstaking workmanship for which Crown Royal is renowned is on full display in Golden Apple. Whiskies matured for 23 years, golden, delectable apples, and aromas of creamy vanilla, toasted oak, and cinnamon come together in a strong, luxurious presentation that calls for special attention.

The novelty of this drink extends beyond the premium taste profile to the alluring packaging. Beginning in the middle of June, customers who scan the QR code on the bottle will be treated to an extraordinary multi-sensory augmented reality experience set to music. Golden Apple's audio-reactive ER experience is revolutionary because it lets users immerse themselves in a visual world that responds to their musical preferences. The 'party mode,' in which the user's augmented reality universe pulses in real-time synchronisation with the music of their choice, and the 'creator mode,' in which the user can tap into their own creativity by building a personal world where visuals harmonise with the soundscape, give consumers a lot of options.

“This disruptive new liquid offering is a result of a shared commitment to innovation and creativity that speaks to our fans that have been patiently waiting for an evolution of Regal Apple,” says Hadley Schafer, Director of Crown Royal Whisky. “Launching a partnership with an artist like Solange Knowles brings the expertise of a leading whisky brand and the fresh perspective and vision of a creative trailblazer who routinely pushes artistic boundaries together in such an authentic manner. We are excited to continue creating tasteful, groundbreaking experiences following this launch.”

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