Credit Rolls: Campari, at 76th Festival de Cannes.
Campari, a global icon of cocktail culture, was an official partner of the 76th edition of the prestigious Festival de Cannes, where it hosted a number of events honoring the cinematic and mixological achievements of the festival's guests.
With the Red Carpet and the Croisette as a backdrop, the Campari Lounge in the Palais des Festivals was the hub of action, hosting the cast of La Chimera and a live podcast recording with Firebrand actress, Alicia Vikander. Events on the Palais de Stephanie Beach, Barrière Beach, and at the Martinez Hotel, as well as the after party for the competition film Black Flies, all included Campari's signature, bright red branding.
With icons at their core elevating the experience to go above and beyond what is expected, each moment hosted by Campari brought to life the one thing that both Campari's cocktails and film have in common.
Campari's Explore Red event, which included two-Michelin-star chef Christian Sinicropi and head barman of Camparino in Galleria Tommaso Cecca, was the festival's high point, in addition to the associated events that the company hosted. Charles Melton, the film's lead actor, and Luke Evans, a Hollywood veteran, were among the guests at the aperitif and cocktail matching event hosted by Christian and Tommaso.
Without Cole Walliser, a Red Carpet regular and creator of viral celebrity content, no event with a star-studded lineup would be complete. Walliser is best known for his slow-motion edits of performers at prestigious events and has photographed guests from Discover Red, including Alessandra Ambrosio.
After-parties for the outstanding works shown at the 76th Festival de Cannes were held all week long at the Campari Club and the Palais de Stephanie Beach. Campari threw a party on the beach to commemorate the premiere of Black Flies, which Tye Sheridan and director Jean-Stéphane Sauvaire attended. Campari held an aperitif in the Lounge and an afterparty on Palais de Stephanie Beach for the actors of La Chimera, which included Isabella Rossellini.
Alicia Vikander sat down with The Hollywood Reporter's Executive Editor of Awards, Scott Feinberg, in the Campari Lounge at the Cannes International Film Festival for a special presentation of THR's flagship podcast, Awards Chatter. Campari took great pride in being the event's presenting sponsor at the Variety Golden Globes Party, which attracted Hollywood's A-listers and industry heavyweights. The evening had an unforgettable Campari bar, and stars including Cate Blanchett, Charles Melton, Tye Sheridan, and Shaunette Renée Wilson were in attendance.
The after-party for THE IDOL Premiere featured a bar stocked with Campari's signature drinks as a way to toast the premiere of yet another groundbreaking work of art. Cast members such as Abel Tesfaye (The Weeknd) and Lily Rose-Depp, along with a host of internationally recognised artists, attended the event. Campari invited the Jury Un Certain Regard, which included actors John Reilly, Emilie Dequenne, and Davy Chou, as well as US actors Tyler Hoechlin and Ian Bohen, for an Aperitivo hour.
Moreover, Campari sponsored celebrations of the enthusiasm and talent in the film business as well as activities with a cinematic theme. At the Stampede Ventures and EST Studios-sponsored event in the Campari Club, Asian and AAPI executives, distributors, and celebrities all joined in toasting the iconic works of the exciting Asian film wave.
Campari sponsored Breaking Through The Lens (BTTL), a group that helps underrepresented filmmakers obtain access to funding and promotes gender equality in the film business. A media panel was held at this year's Festival de Cannes, following on from the initiative's first successful collaboration at the festival in 2022. The panel was moderated by the renowned Wendy Mitchell, and featured industry changemakers such as Frederic Boyer, artistic director of Tribeca; Shruti Haasan, actor and activist starring in The Eye; Mounia Wissinger, Head of Marketing at Protagonist; and Molly Manning Walker, Writer and Director of How To Have Se
For CAMPARI: Honoring Memorable Creativity, Campari gathered five of the world's top bartenders to share their stories and their enthusiasm for their craft. Camparino in Galleria included drinks created by each barman, all of which had a common thread: the renowned crimson aperitif Campari, which is at the foundation of the elegance of the Cannes Croisette, the essence of the most prestigious worldwide film festival, and the enchantment of cinema.