Chivas Regal Illuminates Golden Hour.
The world-renowned premium blended Scotch whisky company Chivas Regal is combining fashion, drinks, and couple goals with the release of a new limited-edition "Golden Hour Glow Up" set that includes matching fitted tracksuits by Falguni Shane Peacock, a worldwide fashion brand. Known for their exquisite workmanship, the husband-wife fashion team took inspiration for their unique at-home Black Tie dress code, ideal for Golden Hour, from Chivas' "United is the New Gold" campaign.
Chivas Regal held a star-studded Golden Hour Soiree at The Hotel Chelsea in NYC on February 13, with power couples Ashlee Simpson & Evan Ross, joined by supermodel Coco Rocha & James Conran to debut a new at-home Black Tie dress code with luxe tracksuits, posing alongside the designers Falguni and Shane Peacock.
"United is the New Gold celebrates the wealth of togetherness, and we're thrilled with Falguni and Shane's creative interpretation, whose global success is a true testament to what can be accomplished as a pair," says Emily Lane, Chivas Brand Director at Pernod Ricard USA. "The striking tracksuits blend boldness, modernity, and status while still flexing the luxury and distinguished heritage long associated with Chivas. This partnership elevates the notion of couple style and delivers the perfect backdrop for that Golden Hour timeframe—when partners can switch off from the grind and reclaim a moment of connection."
The fitted tracksuit, which draws inspiration from Chivas' brand universe and United is The New Gold aesthetic, combines the sophisticated and glam design for which Falguni Shane Peacock is renowned. It is constructed of premium fabric with black and gold hues. Every set has the same heart-shaped "Luckenbooth" insignia, which is an old Celtic symbol for love and unity that is seen on Chivas Regal bottles all over the world.
The limited edition “Golden Hour Glow Up Cocktail Gift Set” - which includes two luxe tracksuits, along with ingredients to create the ideal Golden Hour cocktail at home: the Chivas Gold Rush. This elevated twist on a whisky sour is taken next level by Chivas XV - a blended Scotch aged for a minimum of 15-years and selectively finished in Cognac casks.
"This partnership with Chivas feels so authentic to us and who we are as a couple and team that proudly supports each other and our shared success," said Falguni and Shane Peacock, Founders, Falguni Shane Peacock. "This collaboration delves into the playful concept of Black Tie at home that is relaxed yet still elicits luxury cues through the lens of our design aesthetic—a tailored tracksuit that is also perfect for lounging."
Initiating New York Fashion Week and perfectly timed for Valentine's Day presents, coordinating couples across the country can indulge in their own Chivas ritual with the exclusive "Golden Hour Glow Up Cocktail Gift Set," which comprises two opulent tracksuits and all the ingredients needed to make the perfect Golden Hour cocktail at home: the Chivas Gold Rush. Chivas XV, a blended Scotch matured for at least 15 years and carefully finished in Cognac casks, elevates this whisky sour to a whole new level with a smoother, richer flavour that strikes a balance between light honey sweetness and invigorating citrus.
