A Family of Racing Royalty Unleashed.

The British ultra-luxury manufacturer, Aston Martin, has demonstrated its boldness by revealing three cars on the same day. These cars symbolise the company's racing heritage and its dedication to incorporating motorsport technologies into its high-performance road cars.

The new Vantage is the ultimate Aston Martin sports car and the most driver-focused and quickest Vantage in the nameplate's history. It was fittingly launched on the same day as the marquee's AMR24 Formula 1® challenger made its tarmac debut at the birthplace of British motorsport.

The 74-year history of Vantage, which was initially unveiled in 1950 at the inaugural World Championship Formula One race at Silverstone, coexists with the history of the renowned track that currently houses Aston Martin's team at the state-of-the-art AMR Technology Campus. Engineered for actual drivers, Vantage's visceral contender for the 2024 FIA Formula One World Championship stands naturally alongside the brand's genuine, undiluted celebration of pure performance, expertly built to give maximum thrills with maximum confidence.

Under the skillful direction of Fernando Alonso and Lance Stroll, the Aston Martin Aramco Formula One Team is looking to build on its best-ever season in 2023, claiming nine podiums and 280 Championship points. Both cars represent Aston Martin's ambition to be a leader in high-performance technologies and stay on track.

The Vantage GT3 racer, which will boldly compete in some of the most important endurance races in the world, including the 24 Hours of Le Mans in 2024, is situated between these two formidable vehicles on the road and the racetrack. It draws inspiration from the same-named production sports car. After scoring an incredible 52 class wins and 11 world titles with the incredibly successful Vantage GTE between 2012 and 2023, Aston Martin's illustrious motorsport history will write a new chapter thanks to the Vantage GT3, which takes the best aspects of the new production model and transforms it into a formidable new GT racer.

"These three brothers in speed embroider our DNA with new dynamism," stated Aston Martin Executive Chairman Lawrence Stroll. Our goal to be a dominant force in Formula One and to build the best and most exciting sports cars in the world is demonstrated by the simultaneous unveiling of the new Vantage and Vantage GT3 racing cars on the same day that we launch our AMR24 Formula One challenger at Silverstone.

“Today’s celebration of high-performance also highlights the burgeoning relationship between our road and race programmes, with Aston Martin Lagonda now benefitting from the exceptional pool of engineering talent, experience and knowledge forged in Formula One and harvested through Aston Martin Performance Technologies.

“Over recent years we have already seen the sport of Formula 1 have a transformative impact on our brand, attracting new customers to Aston Martin and driving reappraisal of our products. Boosted by a highly competitive F1 team, the synergy with high-performance motorsport technologies is something we can maximise even further through our next generation of sportscars and endurance motorsport strategy.”

Editor in Chief

Khawer Carr (Karl)

Asset Acquisitions & Luxury Specialist

Editor in Chief and Publisher

With a decade in the luxury sector, Karl started his journey as a publisher in the luxury and over time has gone from marketing to selling and advising when it comes to buying or selling luxury assets. With his years of experience, Karl fully understands the buying and selling mentality of those who are in the HNI circle or higher.

https://www.linkedin.com/in/khawercarr/
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